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Wal-Mart caught selling conventional food as organic
AP
Wednesday, 09 May 2007 11:27:09 EDT

Consumer fraud investigators in the state of Wisconsin released their findings this week after a three-month long investigation into allegations that Wal-Mart stores throughout the state of Wisconsin had misled consumers by misidentifying conventional food items as organic.

http://news.yahoo.com/s/usnw/20070508/pl_usnw/the_cornucopia_institute__wal_mart_slapped_for_misleading_organic_consumers

That was not cheating but experimental marketing!